BMW in the USA: A History of Innovation and Success Since 1938

BMW has a long and storied history in the United States, dating back to 1938. The company's first official presence in the US was established in 1955, when the Bavarian Motor Works (BMW) opened its first US subsidiary in New York City. Since then, BMW has become one of the most popular and successful luxury car brands in the US, and its vehicles are known for their performance, style, and innovation.

The Early Years

In the early years, BMW sales in the US were slow. The company's cars were expensive, and they were not as well-known or trusted as the cars from American manufacturers. However, BMW gradually began to gain a foothold in the US market, thanks in part to its success in motorsports. In 1964, BMW won the 24 Hours of Le Mans endurance race, and this victory helped to raise the company's profile in the US.

The 1970s and 1980s

The 1970s and 1980s were a period of significant growth for BMW in the US. The company introduced several new models during this time, including the 3 Series, 5 Series, and 7 Series. These cars were well-received by consumers, and they helped to make BMW a major player in the US luxury car market.

BMW in the USA, 1938-'75: Max Hoffman, Fred Oppenheimer, Bob Lutz, and the Making of BMW's Largest Export Market

by Travis Booth

5 out of 5

Language	:	English
File size	:	6909 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	163 pages
Lending	:	Enabled

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In 1986, BMW opened its first US manufacturing plant in Greer, South Carolina. This plant has since become one of the company's most important production facilities, and it produces a variety of BMW models, including the X3, X5, and X6.

The 1990s and 2000s

The 1990s and 2000s were a time of continued success for BMW in the US. The company introduced several new models during this time, including the Z3, X5, and Z4. These cars were popular with consumers, and they helped to further solidify BMW's position as a leader in the US luxury car market.

In 1994, BMW opened its first US design studio in Simi Valley, California. This studio has since been responsible for designing some of BMW's most iconic cars, including the E46 3 Series, E60 5 Series, and E92 3 Series.

The Present

Today, BMW is one of the most popular and successful luxury car brands in the US. The company's vehicles are known for their performance, style, and innovation, and they are driven by some of the most discerning car enthusiasts in the world.

BMW is committed to continued success in the US. The company is investing heavily in new technology, and it is constantly introducing new models that meet the needs of its customers. BMW is also expanding its presence in the US, and it is opening new dealerships and service centers across the country.

BMW has a long and storied history in the US. The company has overcome many challenges over the years, but it has emerged as one of the most popular and successful luxury car brands in the country. BMW is committed to continued success in the US, and it is investing heavily in new technology and expanding its presence in the country.

BMW in the USA, 1938-'75: Max Hoffman, Fred Oppenheimer, Bob Lutz, and the Making of BMW's Largest Export Market

by Travis Booth

5 out of 5

Language	:	English
File size	:	6909 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	163 pages
Lending	:	Enabled

FREE