The 15 Best Questions To Ask Customers To Improve Product Development, Marketing, and Customer Service

Asking the right questions to customers is key to understanding their needs and improving your products, marketing, and customer service. Here are 15 of the best questions to ask:

The 15 Best Questions to Ask Customers

by Jim Meisenheimer

4.7 out of 5

Language	:	English
Paperback	:	32 pages
Item Weight	:	1.11 pounds
Dimensions	:	6 x 0.27 x 9 inches
File size	:	596 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	96 pages
Lending	:	Enabled

FREE

1. What are your biggest pain points with our product or service?

This question helps you identify the areas where your customers are struggling and where you can make improvements.

2. What do you love most about our product or service?

This question helps you identify what your customers value most about your offering, so you can focus on amplifying those aspects.

3. What would make our product or service better for you?

This question gives your customers the opportunity to provide specific feedback on how you can improve your offering to better meet their needs.

4. What are your favorite features of our product or service?

This question helps you identify the features that your customers use and appreciate the most, so you can prioritize them in your product development roadmap.

5. What are your least favorite features of our product or service?

This question helps you identify the features that your customers find frustrating or confusing, so you can address them in future updates.

6. How did you hear about our product or service?

This question helps you understand which marketing channels are most effective for reaching your target audience.

7. What made you decide to buy our product or service?

This question helps you identify the key factors that drive customers to make a purchase, so you can focus on those factors in your marketing messaging.

8. How would you describe our product or service to a friend?

This question helps you understand how your customers perceive your offering, so you can make sure that your marketing materials are aligned with their expectations.

9. What are your expectations for our product or service?

This question helps you identify any gaps between what your customers expect and what you are currently delivering, so you can make adjustments to meet or exceed their expectations.

10. How can we improve our customer service?

This question gives your customers the opportunity to provide feedback on your customer service team, so you can identify areas where you can improve the customer experience.

11. What are your favorite ways to interact with our company?

This question helps you understand which communication channels your customers prefer, so you can prioritize your efforts to reach them through those channels.

12. What are your biggest challenges when it comes to using our product or service?

This question helps you identify any barriers to adoption or use, so you can develop solutions to make it easier for customers to use your offering.

13. How likely are you to recommend our product or service to a friend or colleague?

This question helps you measure customer satisfaction and loyalty, and identify areas where you can improve to increase word-of-mouth marketing.

14. What are your thoughts on our pricing?

This question helps you understand whether your pricing is aligned with customer expectations and whether you need to adjust it to make it more competitive.

15. What else can we do to improve your overall experience with our company?

This open-ended question gives your customers the opportunity to provide any additional feedback they have, so you can identify any other areas where you can improve to better meet their needs.

Asking the right questions to customers is essential for gathering feedback that can help you improve your products, marketing, and customer service. By taking the time to ask these questions and listen to what your customers have to say, you can gain valuable insights that will help you make your business more successful.

The 15 Best Questions to Ask Customers

by Jim Meisenheimer

4.7 out of 5

Language	:	English
Paperback	:	32 pages
Item Weight	:	1.11 pounds
Dimensions	:	6 x 0.27 x 9 inches
File size	:	596 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	96 pages
Lending	:	Enabled

FREE